EDUCATIONAL EXPERIENCE

RELEVANT COURSES

COMMUNICATIONS WRITING

This course is designed to provide Communication students with background in all forms of writing that they will encounter as professionals. They will study traditional structures such as newspaper and news media. They will learn how writing for the ear differs from writing for the newspaper or screen.

MEDIA RESEARCH TECHNIQUES

This course provides experiences in the fundamentals of scientific research in general and mass media research in particular and it exposes students to a variety of research approaches and research methods, data collection, and data analysis procedures.

PRINCIPLES OF ADVERTISING

This course introduces students to the history, nature, and function of advertising and its role in the communications process. Students are exposed to creative functions of the theoretical and practical opinions of message development and advertising media selection.

ADVERTISING COPYWRITING

This course prepares students to design, write copy and scripts for print, Internet, and broadcast commercials. Students learn about the creative side of an advertising agency, preparing them to work as copywriters, graphic designers, art directors, and creative directors.

PUBLIC RELATIONS WRITING

This course gives students practical experience in developing written communications tools used in public relations. The student learns to prepare press releases, biographies, fact sheets, speeches, brochures, newsletters, and press kits.

PUBLIC RELATIONS & THE NET

The course analyzes the state of contemporary media - online and off - and its impact on public relations examining key factors influencing reportorial and editorial coverage of entertainment, business, government, and not-for-profit interest.

PUBLIC RELATIONS PRINCIPLES & PRACTICES

This course introduces students to the practice of public relations. The entire scope of the field will be examined with emphasis placed upon areas of specialization, media relations, and simultaneous multi-public workings.