WORK EXPERIENCE

My Career

MARKETING ASSISTANT, CRODA, INC.

July 2019 - September 2019

• Assist the Marketing team in the coordination of the Indie Beauty Expo NYC trade show by preparing indie formulation kits and printing out flyers.

• Conducted market research to identify new beauty trends and recommend Croda ingredients to the sales team. 

• Worked with the marketing manager in creating and designing PowerPoint presentations.

• Formulated an inventory spreadsheet to make room for new trending formulations. 

CONTENT MARKETING INTERN, UNCOVERD

January 2017 - May 2018

• Assisted in brainstorming, researching, and generating artistic and relevant content relating to Uncoverd's marketing objectives

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• Developed ways to increase social media presence with the content marketing team

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• Collaborated with Uncoverd's Creative Director by writing the "Uncoverd Brand Story" script and helped shoot the short film in Manhattan, NY.

PUBLIC RELATIONS ASSISTANT, DELAWARE STATE UNIVERSITY

August 2015 - December 2016

WDSU TV Station

• Performed public relations responsibilities for an on-campus television show

• Created interview questions for guest speakers, and maintained the show's schedule

• Started an Instagram account (@aroundcampusdsu) to post behind the scene footage on the day of filming

WDSU Radio "The Hive" Ch. 15

• Apart of the Public Relations "Street Team" which was responsible for assisting in basic guerilla marketing techniques such as creating and distributing flyers, periscoping events, and promoting shows and events as necessary.

VIRTUAL VOLUNTEER, HEREISMYCOUPON

May 2016 - August 2016

• Assisted in social media management for a startup company that specializes in helping college students with coupon savings/management.

• Responsible for the written content on social netowrks such as (Facebook, Blog, LinkedIn, Twitter); helped with research on identifying target demographics for the company and research.