The topic was first developed in my Media Research Techniques class, which taught me the fundamental approaches of scientific research and mass media research. In my Senior Capstone class, I went into more detail on the different scientific methods, data collection, and data analysis. In my proposal, I conducted a content analysis by noting a customer's interaction on Domino's Pizza Facebook page. This research helped me collect data on the relationship Domino's Pizza have with their customers. In addition, I also conducted an In-Depth interview to learn how social media affected individuals relationship with a company/organization.
To view the Research Proposal Click on 'Proposal'.