MEDIA RESEARCH PROPOSAL

The topic was first developed in my Media Research Techniques class, which taught me the fundamental approaches of scientific research and mass media research. In my Senior Capstone class, I went into more detail on the different scientific methods, data collection, and data analysis. In my proposal, I conducted a content analysis by noting a customer's interaction on Domino's Pizza Facebook page. This research helped me collect data on the relationship Domino's Pizza have with their customers. In addition, I also conducted an In-Depth interview to learn how social media affected individuals relationship with a company/organization. 

​

To view the Research Proposal Click on 'Proposal'.